The Graveyard of Failed Business.

In partnership with

The real competition isn’t other people or businesses… it’s your lack of consistency and patience.

I’m gonna start posting more on here.

If you’re reading this through your gmail app, I strongly encourage you to move my emails into your primary inbox. Otherwise, you’ll miss my future drops.

If they’re already landing in your primary inbox, then perfect.

So let’s get into it.

It’s currently 1:17am.

From my small black desk, I face the city beyond.

The glow from my laptop reflects a tired, and probably sleep deprived figure.

Got multiple tabs opened. Capcut. Portfolio Research. Instagram analytics.

My only stimulant comes from the sharp breeze entering the sub pent through the balcony door.

I’m wearing an all black tracksuit. Hooded up. Classic choice.

Penthouse plays softly on loop in the background.

I’m reclining on the miller aeron 2.

Hands are on my head.

I look out at the city beneath me.

Sirens rip through empty streets sounding like a wailing memecoin trader who came out of the wrong side of the crash.

The occasional drunken laughs by groups of women who paid for no drinks at the club they have just come out of.

I can still smell the ambre nuit lingering on my sensory points.

I’m honed in and focused.

What I’ve realised is most people don’t lose to their competitors.

They lose because of their inability to stick with something long enough to see the results.

They fall prone to the illusion of probability.

Before I started my instagram account, I was on the verge starting my own smma.

I planned it out thoroughly.

I secured my web domain.

I even managed to obtain my first client before I had any proof.

But I didn’t go through with the idea.

Before this, I thought about being a video editor.

Again I planned it out thoroughly. I watched countless tutorials on how to use capcut and davinci resolve.

I still didn’t go through with this idea.

But that all changed with the Instagram page.

This was the first online business model I went all in on.

It took a couple of tries, but I started and never dared to look back.

And soon enough, everything changed.

I broke my limiting belief.

And over time, my perception of money and income bracket changed aswell.

But there is one thing that kills dreams more than anything else is: probability.

“Only 1% go pro in football bro”.

“Over 70% of businesses fail in the first three years bro”.

“AI will wipe out over 70% of today’s job market bro”.

People use probability to dictate what they can and can’t do.

What they don’t realise is that the same people projecting these stats into the mainstream media are a part of the 1% who have “broken” the probability scale to get to where they’re at.

Don’t become a slave to statistics and probability.

That shit kills more dreams than a plan b will ever do.

It wasn’t even probable for you to be here today.

You won the race to your mothers egg.

You can win the race now also.

You physically cannot conceive the probability of you losing.

Once you do that, it’s over.

Because you have unconsciously accepted that there is a possibility that what you’re doing won’t work out.

Then that will show in your actions.

You won’t go all in on your actions.

You won’t try as much.

And you subconsciously start looking for plan bs.

You wouldn’t even know.

You might be scrolling on Youtube and you’ll see a video titled:

 “The New Best Way To Make Money in 2026”.

You click on the video, watch the video until it’s done and you take in the idea.

Eventhough you took no action on it.

You have planted a seed.

“If this doesn’t work out, I can try this”.

There’s a thin line between being flexible and self sabotaging.

Self sabotaging kills more dreams than probability ever will.

You sit down, write down your goal in your notebook, and start taking action.

But your self belief doesn’t exceed the action you’re taking.

Your self belief has to be at the highest it can be at all times: also known as delusion to the average person.

I’ve seen accounts message me about how to grow on Instagram.

I give them advice.

They take it.

They start posting consistently which gets them more attention, more likes and more followers.

Then one video hits 100,000+ views.

I call this the “outlier” video.

The video that starts getting your first bit of serious reach.

They post a couple more videos… then for the next month I see no activity on their account.

The months “break” isn’t a break to Instagram.

It’s you telling the algorithm to stop pushing your videos.

That you’re not a reliable customer.

Business is all about people.

Study people, and you study business.

Study business, and you study people.

On the surface, the creator behind the faceless account probably thought it was good to take the month’s break because he thought he was “finally in the algorithm”.

But what he didn’t know is that if he posted a couple more, he could’ve had twice the amount of views.

Twice the amount of followers.

And if done correctly, twice the amount of revenue.

Bro to bro, break your limiting belief.

It’s doing nothing for you other than limiting you.

And if you try to mask it by running to different business models everytime, you will end up in a bar, with three kids, full of envy and regret, seeing people twice as young running up multiple figures.

That’s why running is so addictive.

Once you start, you can’t stop.

If you’re smart enough, obsessed enough and calm enough, you can make anything happen from anywhere.

Don’t listen to the people who are not in the position to actually advise you.

Instead, learn from their mistakes.

And try your best not to replicate them.

When I reached 10k followers on Instagram, I started being approached by a lot of accounts trying to sell me their courses.

Most of them I left in the dune of the requests tab.

But one stuck out to me… so I decided to give him a call: I wanted to find out more.

Turns out the guy behind running this faceless account was a 17 year old from Nigeria.

And he showed me, step by step, his model and how he was doing $10k on a good month.

The crazy part is he has LESS followers than me right now.

I have “outgrown” him.

This was my first opener into the instagram game.

This is not a game of numbers.

It’s a game of connections.

Connection builds trust.

Trust builds sales.

Start playing the long game.

Stop stressing about daily fluctuations.

Stop comparing yourself to everyone else’s highlight reel.

Stop feeling desperate and making decisions from scarcity.

You will be surprised at how your complex goals can be achieved in just a few steps.

“Most geniuses prosper not by deconstructing intricate complexities but by exploiting unrecognised simplicities”.

Stop changing your plan by adding in complicated steps.

Sit down.

Make a plan.

Stick to it for a month minimum.

If you don’t like it then, change it.

That’s how today’s sponsor Hubspot helps.

Hubspot makes sense for one simple reason.

It helps you turn AI into something tangible.

Something that you can scale and package to generate passive cash flow.

This becomes the first step to building something that doesn’t depend on a single job or a single employer.

Hubspot’s groundbreaking guide outlines 200+ tested ideas on how you can use AI to your advantage and kickstart your journey to financial freedom.

From content creation, e-commerce and emerging digital markets ahead of 2026.

Click below and download your free guide.

How can AI power your income?

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

• A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential

• Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

• Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

Get Your Guide

Actuate with precision.

Actuate with intention.

Convert all your energy into motion.

A man scared of his own vehicle is scared of his own power.

The fear of success is more real than the fear of failure.

Anyways, i’m off.

Keep taking action.

Excuses don’t build empires.

-Tai.