IN DEPTH: THE METHOD THAT GOT US OUT

Friday. 8:32 PM.

At the desk.

Windows open. City lights below. Courten's "Dreams" through the invisible speakers.

Aj nearly hit me when he saw what I was writing.

Not because I was doing something stupid.

Because he thinks the price is too low.

"You're charging £7 for that? That's embarrassing."

"It's a filter."

"It's charity."

He walked back to his room shaking his head.

Maybe he's right. Maybe he's not.

But here's what I know: the builders who need this will see exactly what it's worth. The ones who don't were never going to use it anyway.

Here's what's changing.

THE SHIFT

Now, the Paper Guide costs £7/month.

Not because I need the money. Faceless pages handle that.

Because free created a problem: people treat free like it's worth what they paid.

Three months ago, we gave it away. 4,200 downloads.

I followed up with 300 randomly. Asked if they'd completed it.

23 had.

Twenty-three out of 300.

The rest? Saved in folders. Screenshot the intro. Added to collections growing faster than their revenue.

You don't value what costs you nothing. Your brain assigns zero priority. You'll get to it "later."

But later never arrives.

THREE YEARS AGO

Aj and I were 17. Working hotels in Mayfair until 2 AM. Smelling like kitchen grease and wine we couldn't afford.

We'd failed five business models. Not from lack of execution. From building things that didn't match how we're wired.

Then I found the Paper Method. Linktree of a $48M Series B founder.

Price: £2,197.

Called Aj. Showed him.

"We don't have that."

"We split it. £1,098.50 each. If it doesn't work, back to hospitality."

We bought it that night. Our entire remaining funds.

Framework arrived next day. Just a PDF. Five-phase process.

60 minutes. One sheet of paper.

Kitchen table. Both of us. Separate sheets. One pen each.

About an hour later, we compared results.

MY RESULTS:

Energy sources: Systems, frameworks, working alone, building once, scaling infinitely.

Energy drains: Client calls, relationship management, constant human interaction.

Market intersection: Digital products through faceless content.

AJ'S RESULTS:

Energy sources: Talking to people, solving different problems, creative work that doesn't repeat.

Energy drains: Repetitive tasks, SOPs, anything systematic.

Market intersection: Copywriting. Client-based. Relationship-driven.

"That's why everything failed," Aj said.

He was right.

Same businesses. Different wiring. Wrong matches.

We gave ourselves 90 days.

Day 46: Aj's first client. £500 monthly.

Day 68: My first sale. £47. Felt like £1,000.

Day 87: First £700 day.

Three years later: five-figure months. High-rise. Identical Mercedes. But more—we're doing what we're built for.

The Paper Method is why we're not clearing tables at 2 AM.

WHAT £7 ACTUALLY GETS YOU

Two things:

1. The Paper Guide (full Paper Method)

Same framework. Five phases. 60 minutes. One sheet.

Map your energy sources. Inventory skills. Find market intersection. Test against drains. Run 10-year filter.

Complete clarity on which business matches your wiring.

2. Weekly Business Model Deep Dives

This is different.

Every week, I analyze two real business models. Online. Low barrier. Implementable immediately.

Not theory. Specific breakdowns:

• Wiring requirements (what this demands daily)

• Revenue timeline (realistic 0-3, 4-6, 7-12 month expectations)

• Implementation steps (week-by-week)

• Real examples (people doing this successfully)

If your results look like mine (systems, solitude, scale) → here's your model.

If they look like Aj's (people, problems, relationships) → here's yours.

If they're different → here's how to adapt.

I'm doing the analysis you'd spend weeks researching.

Two models weekly. 8+ monthly. By month three: 24+ paths mapped to specific wiring types.

One will fit you. YOU'LL know immediately because it matches your results.

THE REAL COST

I know someone who spent eighteen months trying random models.

Affiliate marketing. Hated it. Freelance design. Hated it. Now "considering" YouTube.

Eighteen months. Three models. Zero revenue. Still guessing.

One hour with the Paper Method would've shown him: his wiring doesn't match any of those. He's extroverted, energized by real-time problem solving, drained by solo content.

He should be in sales or consulting. But he's chasing models that look good on Twitter.

£7/month would've saved him eighteen months.

That's the actual cost. Not the subscription. The time wasted building misaligned.

WHY £7 WON'T LAST

This price compounds too fast.

Month 1: Paper Guide + 8 breakdowns

Month 3: Paper Guide + 24 breakdowns

Month 6: Paper Guide + 48+ breakdowns

That's not a £7 product anymore. That's a database.

Price adjusts to match value. Probably by month four.

Right now, you're getting foundation pricing. Early builders get the best rate.

YOU'RE NOT BEHIND

Most people think they're behind because they haven't started.

Wrong.

YOU'RE not behind. You're uninformed.

You don't know which model matches your wiring. So you're either:

• Paralyzed by choice (too many options)

• Jumping between models (trying everything, mastering nothing)

• Building something that drains you (making money, hating the process)

Information solves this.

Not motivation. Not inspiration. Information about YOUR wiring mapped to REAL models.

That's what £7 buys. Clarity.

Clarity compounds. Skills you can learn. Markets you can research.

But wiring? Fixed. You either build with it or fight against it.

The Paper Method shows your wiring. Weekly breakdowns show which models match.

After that, just execution.

No more guessing. Just: here's your wiring, here's the model, here's how to build it.

THE FILTER

£7/month..

Cancel anytime. No annual commitment.

YOU'RE either a builder who sees the leverage (one hour + £7 = clarity worth months of trial and error) or a researcher who'll spend six months watching "best business model" videos.

Builders know the fastest way to figure out if something works is to pay for it and use it immediately.

Researchers know the safest way to avoid being wrong is never committing to being right.

YOU already know which one you've been.

Coffee on the balcony. Clear direction. No more guessing which model to try next because you've already mapped your wiring to the one that fits.

That's what £7 creates. Not motivation. Direction.

Same framework Aj and I used. Same process. Plus weekly breakdowns you won't find anywhere else.

Not a course. Not coaching. Just information you need to stop building wrong.

Most people won't upgrade. They'll keep collecting free PDFs, hoping one finally clicks.

But if you're a builder, you know hope is expensive and clarity is cheap.

Brick by brick szn.

—Tai

P.S.

Aj asked how many people will actually pay.

"The ones who were going to use it anyway. Everyone else is noise."

He nodded. "So you're filtering."

"Yeah. £7/month is the cheapest filter I've ever built."

Black notebook still open. One pen beside it. The tool doesn't matter. The output does.

People who see the value will pay without hesitation.

People who don't were never going to complete the method anyway—even when it was free.

YOU know which one you are.

Decision's yours.

Subscribe to builder szn to read the rest.